Health is the New Green
“Health is the next green for business. Like green, it is becoming a necessity for meeting society’s expectations, for enhancing reputation and for generating future profits, all at once.”
Whatever your political views about health care reform, you have to agree that in the past year health has come to the forefront as a socioeconomic and personal issue for all Americans. Businesses need to pay close attention to that fact. In the just-released Edelman Health Engagement Barometer 2010 study of 15,000 people in 11 countries, 73% of respondents said that protecting the public's health is as important as protecting the environment, and 69% said that companies should put as much effort into maintaining and improving personal and public health as they put into the environment. Business has gone green, and now it's time to go health.