Health is Every Industry's Business

The second global exploration by Edelman of the public's evolving attitudes, actions, influences and expectations in relation to health. There are 6 key findings:

1. Health joins Green as central to sustainability
2. Personal and public health are converging
3. The public naturally clusters into six health engagement segments
4. Health action is motivated by several factors
5. Health engagement drives trust and action
6. Health is now a strategy for business across industries

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